target.fitness • March 11, 2023

Crash Diets

Stop.

Seriously.

Stop trying to lose a quick 10lbs three days before a happy occasion which you want to look good for.


Stop creating and forcing yourself into arbitrary deadlines by which you convince yourself you “need” to lose x amount of weight.

Stop putting so much pressure on yourself to lose an obscene amount of weight as quickly as possible.

Stop perpetuating this false idea that makes it seem like you need to lose it now or never.

It’s not “now or never.”
It’s not a “one and done” process.
It takes time.
A lot of time.

This is a “forever” kind of thing.

And the more you try to speed things up or lose weight faster or take magical fat burning pills or invest in stuff like Fit Tea... the further you drive yourself away from reaching your goal.

Listen.

It’s not sexy or marketable or fun or easy... but it’s the truth. This game is forever, It never ends.

You will get better at it. It will get easier. You will get to a point where you don’t have to consciously think about it all the time. But, when it’s all said and done, this game never ends.

So enjoy it. Invest in the process. Give yourself the best opportunity to succeed. And remember...if you aren’t having fun, what’s the point?

We all like our Food...

By target.fitness • April 14, 2023
Food is not “just food.” Food is part of culture. Food is part of family. Food is part of celebrations. Food is part of religion. Food is part of tradition. Food is part of so many aspects of life far outside of simply being “fuel.” The goal isn’t to eliminate your “emotional relationship” with food, the goal is to not allow your emotions to dictate your actions. The goal is to be consciously aware of the decisions you make rather than justifying actions you aren’t proud of because of your emotions. So stop looking for a way to suppress or eliminate your emotions. And, instead, hold yourself to your own highest standard. Quit breaking promises to yourself. Recognize your emotions and, simultaneously, don’t allow your emotions to control you. Easier said than done, I know... So is everything in life. But just because it’s easier said than done doesn’t mean it’s not worth doing.

Struggles with Self Control

By target.fitness • April 1, 2023
I’ve said this before and I’ll say it again. Some people struggle with self control. They want to lose fat but have difficulty saying “no.” They mentally justify it in saying they’re “flexible dieting.” But flexible dieting doesn’t mean “eat junk and lose fat.” It means “don’t feel guilty for having a treat - but you still have to be wicked consistent to make significant, lasting changes.” For them, practicing self control and saying “no” more often might help them achieve their goal. Other people struggle with food anxiety. They get anxious at the thought of going out to eat at a restaurant because they don’t want to “ruin their progress.” They feel bad for having a slice of cake at their own birthday party. They know it sounds silly and they often give their friends/family/clients amazing nutrition advice that promotes a more flexible approach... but they struggle with it themselves. For them, saying “yes” more often and having a treat might help them achieve their goals. Progress is not only measured in weight loss or fat loss or measurements or numbers or quantifiable data. Progress is also measured in mental, emotional, and behavioral changes. And, candidly, if you don’t improve your mindset first, any physical changes/improvements are going to be short-lived. Because sustainable results only happen with a sustainable mindset.

It's all a bit Fruity

By target.fitness • March 25, 2023
It’s wild to me that this is even a thing. Often, people message me asking if it’s “ok” to eat fruit because “it has so much sugar 😱.” I get bombarded with messages from “coaches” and “professionals” telling me I’m basically sentencing people to death by encouraging them to eat fruit. What is going on. It’s fruit... Apples and grapes and bananas and oranges and watermelon and strawberries and raspberries and blackberries and blueberries. We’re talking about fruit, people. You’re worried about the “damage” caused by eating FRUIT!? What is going on? No one ever got fat from eating fruit. No one ever became unhealthy from eating fruit. No one ever looked back on their life in their death bed and said “you know...I really should of had less fruit.” No one ever got massively overweight and said, “man...I really think it was the grapes that did it.” Let’s use some common sense. Fruit. Eat it. It’s good for you.